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The light lab

Apex Flow Beauty

Red light and near-infrared devices for face, body and scalp, plus high-speed hair dryers and automatic curlers. Every product says what it does, what it does not, and what the evidence is. Free US shipping over $50.

Shop 17 products

The light wall

Turn the wavelength dial. Products that name that light in their own details glow; the rest wait in the shadows.

Everything in the store

17 products

Split the light again.

Back to the prism, or take a break in the arcade.

Back to the prism

Questions people argue about

Straight answers before you spend.

Do red light masks actually work?

For skin tone and fine lines, yes, modestly, over weeks, at the wavelengths that were studied (around 630 to 660 nm red, 830 to 850 nm near-infrared) and at a real dose. Not in a week, and not with a mask whose LEDs barely warm the skin.

Is microcurrent a facelift at home?

No. It produces a short-lived lift from muscle stimulation and mild swelling that fades in hours to days. Consistent use can maintain that look. It does not move tissue the way surgery or fillers do.

Is a full-body mat better than a panel?

For the body, yes, and not because it is stronger. It touches the skin over six feet, so one session covers back, hips, hamstrings and calves. A panel across the room loses most of its light to distance and covers one area at a time.

Is a high-speed hair dryer actually better for your hair?

Yes, for one honest reason: it moves far more air, so you finish in about half the time and your hair takes half the heat exposure. The negative ions cut static. Nothing about a dryer repairs damage.

Every guide, every question, one place: the Apex Flow Beauty encyclopedia.